A familiar face took the helm of the Fallon Chamber of Commerce in April and is spearheading key local campaigns like Live Local Fallon.
Natalie Parrish is a Churchill County High School graduate, a former account executive with the Lahontan Valley News, and worked with the Churchill County Social Services Department and the Churchill Economic Development Authority.
“Natalie brings a strong understanding of Fallon’s economy and business climate to the Chamber and will be an asset as we take the steps needed to revitalize our organization,” said Christy Lattin, Fallon Chamber of Commerce Board President.
Parrish announced the launch of Live Local Fallon at a community concert at Oats Park on June 18, and will be working to make the campaign a success with local residents, businesses and visitors.
Live Local Fallon celebrates Fallon’s wealth of agriculture, shopping, dining and events. The campaign encourages residents and visitors to support the unique farms, businesses and festivals that give Fallon its flavor and flair. By connecting local citizens with local businesses and activities, Live Local Fallon seeks to strengthen the city’s community and economy, and build a better tomorrow for the local business owners and residents who have chosen to put down roots in Fallon.
Parrish is also working with chamber volunteers to help establish a new young professionals group, the Next Generation, to help support second- and third-generation business men and women as they step into leadership roles in their various companies. The nonprofit Fallon Chamber of Commerce is led by a volunteer board of directors, and supports more than 200 member businesses in Fallon, Churchill County and the surrounding area.